Michel speaks on the risk to purpose and values of people making the wrong promises.
Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.
She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.
Using ideas honed over 500+ articles and two books – Making Money and World Peace and The Unheroic Work. Michel melds trailblazing thinking with a provocative call for people to reimagine their brand as a result.
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Make promises you can keep and achieve a brand that sticks.
Come into a mind-shift where a brand is a result of promises kept through the unheroic work of everyone in the organisation.
Promises which are:
- Guided by a foundation of purpose and core value
- Multiplied across what people do and how they do it
- Consistently delivered in the experience of their team, customers and other stakeholders.
So what the organisation does aligns with what they say. Revealing brand as warehouse for value which accumulates and erodes over time.
Exploring themes of:
- Brand
- People's purpose and values
- Keeping promises and trust
- Customer and employee experience
- Culture and leadership
There's always a new perspective or twist. The thinking does not end at the event.
Talk to Michel about your next event.
See how Michel can help people keep their promises and achieve a brand that sticks.
Contact Michel directly or fill in the form.